5 Misleading Advertising Ploys to Beware of this Black Friday
Be an informed consumer and shop smartly!
- Very limited quantities
When checking out the ads for Black Friday, look for an “In-Stock Guarantee” or a “1-hour In-Stock Guarantee.” This will allow you to take a rain check for a sold-out item as long as you show up sometime on Black Friday, or in the case of the 1-hour guarantee, as long as you show up within the first hour of opening.
- No discount
In this ploy, retailers take advantage of the Black Friday craze to deceive shoppers into thinking a product is on sale. They’ll list an item in a Black Friday circular so you’ll assume it’s being offered at a discount when the it’s actually being sold at its regular retail price.
You can easily outsmart the stores here by doing a quick check of an item’s standard selling price online or pricing app like Shopular or ShopSavvy before running out to buy it on Black Friday.
- Full price with a store gift card
While gift card deals may be a great way to save on your purchases, think twice before rushing to grab a “with gift card” item on Black Friday.
- Sales based on a dishonest manufacturer’s price
When retailers advertise their sales, they’ll often post the manufacturer’s suggested retail price, or MSRP, for customers to compare. However, this number can be theoretical at best and simply dishonest at worst. If the item was never actually sold at the listed MSRP, the number is essentially meaningless.
Kohl’s was actually sued for claiming items were being sold at discounted prices when they were never offered at a higher price to begin with. The retailer has since discontinued this practice, but many other stores continue to advertise inflated or irrelevant MSRPs along with their sale prices.
Avoid getting pulled in by this deceptive advertising ploy by checking out an item’s retail price online.
- Stripped-down or downgraded versions